// based on Blindspot, Banaji & Greenwald
Most landing pages are built on instinct — the layout that "feels right," the button color someone liked in a meeting. Instinct isn't neutral. It's shaped by whatever you saw most recently, and it moves faster than judgment ever could.
Run the 5-question test on the right — it takes under 20 seconds.
You'll see a landing-page choice. Pick the one you'd click — as fast as you can. Don't think about it.
Five checks, run on every page, in this order — before a single pixel is treated as final.
Before redesigning anything, we map the assumptions already baked into a page — the CTA copy nobody questioned, the layout copied from the last client. Naming the habit is the only way to stop running it on autopilot.
Draft versions are reviewed stripped of branding and client history, so "we've always used this color" can't quietly outvote what actually reads better on the page.
Scroll depth, click-through, time to first action — the metrics are set and written down before a single section is built, so they can't be quietly redefined to match whichever version someone prefers.
Every project includes at least one structure that deliberately breaks from the client's industry norm — the goal is to see it fairly, not to let "that's not how this industry's sites look" end the conversation early.
The final hierarchy, spacing rules, and CTA placement are locked as a system before content is dropped in — so the next update follows the same rules instead of whoever's gut is loudest that week.
EasylandX builds landing pages against a locked set of criteria, not a mood board. See the process and the pages it's built.