The Inner Game of Tennis found that peak performance isn't a technique problem — it's a self-interference problem. Building a landing page works the same way. easylandx gets your page out of your head and onto the screen, before Self 1 talks you out of it.
One drafts the headline. The other rewrites it nine times and still hates it. Gallwey names them Self 1 and Self 2 — the critic and the doer. Every stalled landing page is Self 1 winning.
Gallwey's cycle for peak performance, applied to shipping a page. Tap a step.
Write the harsh thing Self 1 is saying about your page. Watch it turn into something Self 2 can actually use.